In the local accommodation and holiday sector, digital reputation is one of the most valuable assets you can build for your business. Online reviews not only influence the decision of potential guests, but also directly affect your visibility on booking platforms. In this article, we'll explore why reviews are essential and how to manage your digital reputation effectively using digital solutions.
Why are online evaluations so important?
1. influence the guest's decision
Before booking, most travellers rely on the opinions of other guests to decide whether a property is worth choosing. Positive reviews convey trust and increase credibility.
2. Improve visibility on platforms
Platforms such as Airbnb, Booking and others prioritise properties with better reviews, increasing your chances of appearing in the top positions of searches.
3. Help identify points for improvement
Real feedback allows you to understand what is working and where your service can evolve, increasing guest satisfaction.
How do you manage the digital reputation of your local accommodation?
1. Use a centralised appraisal management system
Specific digital solutions for local accommodation can consolidate all the reviews received on different platforms into a single dashboard, making it easier to monitor.
2. Always respond to reviews, whether positive or negative
Responding shows that you care about the feedback and are committed to offering the best experience. For negative reviews, keep the tone professional and try to resolve the issue.
3. Automate post-stay evaluation requests
Automation tools can send personalised messages asking guests to rate their stay, increasing the volume of feedback.
4. Monitor mentions and reviews on social networks and external sites
In addition to traditional platforms, keep an eye on what people are saying about your property on social networks and tourism sites.
5. Analyse the data to improve your service
Use dashboards and reports from digital solutions to identify trends and act quickly on improvements.
Extra tips for maintaining a good online reputation
- Keep your advert updated at all times: correct information avoids frustration.
- Offer an exceptional experience: comfort, cleanliness and service count for a lot.
- Invest in professional photos: help attract and convince guests.
- Be transparent and honest: clear expectations generate better evaluations.
