In the competitive local accommodation and holiday tourism market, increasing the number of bookings is the main goal of any manager or owner. Fortunately, with the help of the right online channels and efficient digital tools, you can reach more guests, optimise processes and maximise your property's occupancy.
In this article, we'll show you practical strategies for using technology and digital channels to increase your bookings.
1. be present on the main online booking channels
Nowadays, most travellers search for and book accommodation on platforms such as Airbnb, Booking.com, Vrbo and Expedia. Being present on these channels greatly increases your visibility and the chance of being found by potential guests.
Tip: Use management systems that integrate all these channels in a single place (channel manager), avoiding calendar conflicts and making it easier to update information.
2. Create your own website with a direct booking system
Having your own website is key to reducing your dependence on the big platforms and increasing your profit margin (no middleman fees).
- Invest in a responsive, fast and easy-to-navigate website.
- Implement a direct booking system that allows online payment and immediate confirmation.
- Offer discounts or exclusive benefits to those who book through the website.
3. Use automation tools to communicate with guests
Automating messages helps to maintain efficient contact with the guest, increasing trust and reducing drop-outs.
- Send automatic confirmation, check-in, checkout and post-stay messages.
- Use chatbots to answer frequently asked questions quickly.
- Personalise communication to create a closer relationship.
4. Optimise your photos and descriptions with digital techniques
High-quality photos and detailed descriptions are key to attracting bookings.
- Use professional, up-to-date photos of the property.
- Clearly describe the amenities, location and differentials.
- Use SEO (search engine optimisation) so that your ad can be found easily.
5. Invest in digital marketing and social media
Advertising your property to the right audience is crucial.
- Use paid adverts (Google Ads, Facebook Ads, Instagram Ads) targeted at your audience.
- Post relevant content and photos on social networks to create engagement.
- Encourage positive reviews to build reputation.
6. Use management systems to synchronise calendars and avoid overbooking
One of the biggest causes of cancellations and negative reviews is overbooking.
- Use channel managers that automatically synchronise calendars between all sales channels.
- Update prices and availability in real time to make the most of periods of high demand.
7. Analyse data and metrics to make smarter decisions
Digital tools provide valuable insights into guest behaviour, occupancy rates and campaign performance.
- Keep track of booking and cancellation reports.
- Identify which channels generate the most revenue and focus on them.
- Adjust prices dynamically to maximise occupancy and profit.
