The local accommodation continues to expand, and 2025 promises to be a year of major technological advances in the sector. Digital transformation, which was already accelerating, is now becoming indispensable for those who want to remain competitive, optimise operations and offer a superior guest experience.
In this article, we present the main digital trends that are shaping the future of tourism and local accommodation.
🧠 1. Intelligent automation (beyond the basics)
In 2025, automating messages and bookings is already the minimum. The new solutions go further, with:
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Predictive analysis to predict seasonality and adjust prices automatically;
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Marketing automation based on user behaviour;
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Customised workflows for each type of guest (business, leisure, family, etc.).
💡 Tools such as PMS integrated with AI are becoming standard.
🔄 2. Full integration with sales channels (OTAs)
Integration with Channel Managers has evolved. Now there is:
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Real-time synchronisation availability and rates;
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Centralised content management (descriptions, photos, policies);
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Dynamic optimisation based on performance per channel.
➡️ Reduces the risk of overbooking and improves positioning on OTAs.
📱 3. Mobile-first guest experience
The guest journey begins (and often ends) on the mobile phone. By 2025, local accommodation is adopting it:
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Responsive websites with their own booking engine;
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Digital check-in/check-out via smartphone;
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Interactive property and destination guides via app or QR Code.
📲 A fluid, frictionless experience generates more positive reviews.
🤖 4. Artificial Intelligence in management and customer service
AI is starting to be used for
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Automated customer service with multilingual chatbots;
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Automatic suggestions for upgrades or extra services;
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Personalised recommendations based on the guest's history and profile.
🤖 Less manual effort, more personalisation.
💳 5. Digital and automatic payments
Guests are increasingly expecting it:
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Secure online payments 100% at the time of booking;
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Automated collections for stays, extra fees and guarantees;
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Integrations with platforms such as Stripe, PayPal, MB Way or Apple Pay.
💼 Reduces defaults and improves cash flow.
🏡 6. Own websites with direct bookings (disintermediation)
More owners are investing in professional websites to attract direct bookings:
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Modern design adapted for conversion;
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Booking tool integrated with PMS/Channel Manager;
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SEO optimisation and paid traffic campaigns (Google Ads, Meta Ads).
📉 Less commission paid to intermediaries. More control.
🌍 7. Digital sustainability as a differentiator
In addition to the digital experience, the guest of 2025 values sustainable practices:
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Digital 100% documents and manuals;
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Energy saving and lighting/climatisation automation;
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Communication about ecological practices via app or email.
🌱 Technology and responsibility go hand in hand.
🚀 How does Crocodile Message help you keep up with these trends?
In Crocodile Message, Lda, we created tailor-made digital solutions for the local accommodation sectorand in line with the latest trends:
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PMS with advanced automation
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Complete integration with OTAs
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Websites optimised for conversion
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Results-orientated digital marketing
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Integrations with payment and intelligent management tools
Do you want to prepare your accommodation for the future?
Talk to us and find out how technology can transform your business in 2025.
