{"id":759,"date":"2018-09-07T07:49:20","date_gmt":"2018-09-07T07:49:20","guid":{"rendered":"https:\/\/crocodilemessage.com\/index.php\/2018\/09\/07\/magna-bibendum\/"},"modified":"2025-08-21T15:16:00","modified_gmt":"2025-08-21T15:16:00","slug":"tendencias-digitais-no-mercado-de-alojamento-local-em-2025","status":"publish","type":"post","link":"https:\/\/crocodilemessage.com\/en\/tendencias-digitais-no-mercado-de-alojamento-local-em-2025\/","title":{"rendered":"Digital trends in the local accommodation market in 2025"},"content":{"rendered":"

The local accommodation<\/strong> continues to expand, and 2025 promises to be a year of major technological advances in the sector. Digital transformation, which was already accelerating, is now becoming indispensable for those who want to remain competitive, optimise operations and offer a superior guest experience.<\/p>\n

In this article, we present the main digital trends<\/strong> that are shaping the future of tourism and local accommodation.<\/p>\n

\n

\ud83e\udde0 1. Intelligent automation (beyond the basics)<\/strong><\/h3>\n

In 2025, automating messages and bookings is already the minimum. The new solutions go further, with:<\/p>\n

    \n
  • \n

    Predictive analysis<\/strong> to predict seasonality and adjust prices automatically;<\/p>\n<\/li>\n

  • \n

    Marketing automation<\/strong> based on user behaviour;<\/p>\n<\/li>\n

  • \n

    Customised workflows<\/strong> for each type of guest (business, leisure, family, etc.).<\/p>\n<\/li>\n<\/ul>\n

    \ud83d\udca1 Tools such as PMS integrated with AI are becoming standard.<\/em><\/p>\n

    \n

    \ud83d\udd04 2. Full integration with sales channels (OTAs)<\/strong><\/h3>\n

    Integration with Channel Managers<\/strong> has evolved. Now there is:<\/p>\n

      \n
    • \n

      Real-time synchronisation<\/strong> availability and rates;<\/p>\n<\/li>\n

    • \n

      Centralised content management<\/strong> (descriptions, photos, policies);<\/p>\n<\/li>\n

    • \n

      Dynamic optimisation based on performance per channel.<\/p>\n<\/li>\n<\/ul>\n

      \u27a1\ufe0f Reduces the risk of overbooking and improves positioning on OTAs.<\/em><\/p>\n

      \n

      \ud83d\udcf1 3. Mobile-first guest experience<\/strong><\/h3>\n

      The guest journey begins (and often ends) on the mobile phone. By 2025, local accommodation is adopting it:<\/p>\n

        \n
      • \n

        Responsive websites with their own booking engine<\/strong>;<\/p>\n<\/li>\n

      • \n

        Digital check-in\/check-out via smartphone<\/strong>;<\/p>\n<\/li>\n

      • \n

        Interactive property and destination guides via app or QR Code.<\/p>\n<\/li>\n<\/ul>\n

        \ud83d\udcf2 A fluid, frictionless experience generates more positive reviews.<\/em><\/p>\n

        \n

        \ud83e\udd16 4. Artificial Intelligence in management and customer service<\/strong><\/h3>\n

        AI is starting to be used for<\/p>\n

          \n
        • \n

          Automated customer service with multilingual chatbots<\/strong>;<\/p>\n<\/li>\n

        • \n

          Automatic suggestions for upgrades or extra services<\/strong>;<\/p>\n<\/li>\n

        • \n

          Personalised recommendations<\/strong> based on the guest's history and profile.<\/p>\n<\/li>\n<\/ul>\n

          \ud83e\udd16 Less manual effort, more personalisation.<\/em><\/p>\n

          \n

          \ud83d\udcb3 5. Digital and automatic payments<\/strong><\/h3>\n

          Guests are increasingly expecting it:<\/p>\n

            \n
          • \n

            Secure online payments 100%<\/strong> at the time of booking;<\/p>\n<\/li>\n

          • \n

            Automated collections<\/strong> for stays, extra fees and guarantees;<\/p>\n<\/li>\n

          • \n

            Integrations with platforms such as Stripe, PayPal, MB Way or Apple Pay.<\/p>\n<\/li>\n<\/ul>\n

            \ud83d\udcbc Reduces defaults and improves cash flow.<\/em><\/p>\n

            \n

            \ud83c\udfe1 6. Own websites with direct bookings (disintermediation)<\/strong><\/h3>\n

            More owners are investing in professional websites<\/strong> to attract direct bookings:<\/p>\n

              \n
            • \n

              Modern design adapted for conversion<\/strong>;<\/p>\n<\/li>\n

            • \n

              Booking tool integrated with PMS\/Channel Manager<\/strong>;<\/p>\n<\/li>\n

            • \n

              SEO optimisation and paid traffic campaigns (Google Ads, Meta Ads).<\/p>\n<\/li>\n<\/ul>\n

              \ud83d\udcc9 Less commission paid to intermediaries. More control.<\/em><\/p>\n

              \n

              \ud83c\udf0d 7. Digital sustainability as a differentiator<\/strong><\/h3>\n

              In addition to the digital experience, the guest of 2025 values sustainable practices:<\/p>\n

                \n
              • \n

                Digital 100% documents and manuals;<\/p>\n<\/li>\n

              • \n

                Energy saving and lighting\/climatisation automation;<\/p>\n<\/li>\n

              • \n

                Communication about ecological practices via app or email.<\/p>\n<\/li>\n<\/ul>\n

                \ud83c\udf31 Technology and responsibility go hand in hand.<\/em><\/p>\n

                \n

                \ud83d\ude80 How does Crocodile Message help you keep up with these trends?<\/h3>\n

                In Crocodile Message, Lda<\/strong>, we created tailor-made digital solutions for the local accommodation sector<\/strong>and in line with the latest trends:<\/p>\n

                  \n
                • \n

                  PMS with advanced automation<\/strong><\/p>\n<\/li>\n

                • \n

                  Complete integration with OTAs<\/strong><\/p>\n<\/li>\n

                • \n

                  Websites optimised for conversion<\/strong><\/p>\n<\/li>\n

                • \n

                  Results-orientated digital marketing<\/strong><\/p>\n<\/li>\n

                • \n

                  Integrations with payment and intelligent management tools<\/strong><\/p>\n<\/li>\n<\/ul>\n

                  \n

                  Do you want to prepare your accommodation for the future?<\/strong>
                  Talk to us and find out how technology can transform your business in 2025.<\/p>","protected":false},"excerpt":{"rendered":"

                  The local accommodation market continues to expand, and 2025 promises to be a year of major technological advances in the sector. Digital transformation, which was already accelerating, is now becoming indispensable for those who want to remain competitive, optimise operations and offer a superior guest experience. In this article, we present the main digital trends that are shaping the future of tourism and local accommodation. 1. intelligent automation (beyond the basics) By 2025, automating messages and bookings is already the bare minimum. The new solutions go further, with: Predictive analytics to forecast seasonality and adjust prices automatically; Marketing automation based on user behaviour; Personalised workflows for each type of guest (business, leisure, family, etc.). \ud83d\udca1 Tools such as PMS integrated with AI are becoming standard. Full integration with sales channels (OTAs) Integration with Channel Managers has evolved. Now there's: real-time synchronisation of availability and rates; centralised content management (descriptions, photos, policies); dynamic optimisation based on performance by channel. \u27a1\ufe0f Reduces the risk of overbooking and improves positioning on OTAs. 3. mobile-first guest experience The guest journey begins (and often ends) on the mobile phone. In 2025, local accommodation is adopting: Responsive websites with their own booking engine; Digital check-in\/check-out via smartphone; Interactive property and destination guides via app or QR Code. A fluid, frictionless experience generates more positive reviews. Artificial intelligence in management and customer service AI is starting to be used for: Automatic service with multilingual chatbots; Automatic suggestions for upgrades or extra services; Personalised recommendations based on guest history and profile. Less manual effort, more personalisation. \ud83d\udcb3 5. Digital and automatic payments Guests increasingly expect: Secure 100% online payments at the time of booking; Automated charges for stays, extra fees and deposits; Integrations with platforms such as Stripe, PayPal, MB Way or Apple Pay. Reduces defaults and improves cash flow. 6. Own websites with direct bookings (disintermediation) More owners are investing in professional websites to attract direct bookings: Modern design adapted for conversion; Booking tool integrated with PMS\/Channel Manager; Optimisation for SEO and paid traffic campaigns (Google Ads, Meta Ads). \ud83d\udcc9 Less commission paid to intermediaries. More control. \ud83c\udf0d 7. Digital sustainability as a differentiator In addition to the digital experience, the guest of 2025 values sustainable practices: Digital 100% documents and manuals; Energy saving and light\/climate automation; Communication about ecological practices via app or email. \ud83c\udf31 Technology and responsibility go hand in hand. \ud83d\ude80 How does Crocodile Message help you keep up with these trends? At Crocodile Message, Lda, we create tailor-made digital solutions for the local accommodation sector, in line with the latest trends: PMS with advanced automation Full integration with OTAs Conversion-optimised websites Results-oriented digital marketing Integrations with payment tools and intelligent management Do you want to prepare your accommodation for the future?Talk to us and find out how technology can transform your business in 2025.<\/p>","protected":false},"author":1,"featured_media":1681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\nTend\u00eancias digitais no mercado de alojamento local em 2025 - Crocodile Message<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/crocodilemessage.com\/en\/tendencias-digitais-no-mercado-de-alojamento-local-em-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00eancias digitais no mercado de alojamento local em 2025 - Crocodile Message\" \/>\n<meta property=\"og:description\" content=\"O mercado de alojamento local continua em expans\u00e3o, e 2025 promete ser um ano de grandes avan\u00e7os tecnol\u00f3gicos no setor. A transforma\u00e7\u00e3o digital, que j\u00e1 vinha acelerada, agora se torna indispens\u00e1vel para quem quer manter a competitividade, otimizar opera\u00e7\u00f5es e oferecer uma experi\u00eancia superior ao h\u00f3spede. Neste artigo, apresentamos as principais tend\u00eancias digitais que est\u00e3o moldando o futuro do turismo e do alojamento local. \ud83e\udde0 1. Automatiza\u00e7\u00e3o inteligente (al\u00e9m do b\u00e1sico) Em 2025, automatizar mensagens e reservas j\u00e1 \u00e9 o m\u00ednimo. As novas solu\u00e7\u00f5es v\u00e3o al\u00e9m, com: An\u00e1lise preditiva para prever sazonalidades e ajustar pre\u00e7os automaticamente; Automa\u00e7\u00e3o de marketing com base em comportamento do usu\u00e1rio; Workflows personalizados para cada tipo de h\u00f3spede (neg\u00f3cios, lazer, fam\u00edlia, etc.). \ud83d\udca1 Ferramentas como PMS integrados \u00e0 IA est\u00e3o se tornando padr\u00e3o. \ud83d\udd04 2. Integra\u00e7\u00e3o total com canais de venda (OTAs) A integra\u00e7\u00e3o com Channel Managers evoluiu. Agora, h\u00e1: Sincroniza\u00e7\u00e3o em tempo real de disponibilidade e tarifas; Gest\u00e3o centralizada de conte\u00fado (descri\u00e7\u00f5es, fotos, pol\u00edticas); Otimiza\u00e7\u00e3o din\u00e2mica com base em performance por canal. \u27a1\ufe0f Reduz o risco de overbooking e melhora o posicionamento nas OTAs. \ud83d\udcf1 3. Experi\u00eancia mobile-first para h\u00f3spedes A jornada do h\u00f3spede come\u00e7a (e muitas vezes termina) no celular. Em 2025, os alojamentos locais est\u00e3o adotando: Websites responsivos com motor de reservas pr\u00f3prio; Check-in\/check-out digital via smartphone; Guias interativos da propriedade e do destino via app ou QR Code. \ud83d\udcf2 Uma experi\u00eancia fluida e sem fric\u00e7\u00f5es gera mais avalia\u00e7\u00f5es positivas. \ud83e\udd16 4. Intelig\u00eancia Artificial na gest\u00e3o e atendimento A IA come\u00e7a a ser usada para: Atendimento autom\u00e1tico com chatbots multilingues; Sugest\u00f5es autom\u00e1ticas de upgrades ou servi\u00e7os extra; Recomenda\u00e7\u00f5es personalizadas com base em hist\u00f3rico e perfil do h\u00f3spede. \ud83e\udd16 Menos esfor\u00e7o manual, mais personaliza\u00e7\u00e3o. \ud83d\udcb3 5. Pagamentos digitais e autom\u00e1ticos Cada vez mais, os h\u00f3spedes esperam: Pagamentos online 100% seguros no momento da reserva; Cobran\u00e7as automatizadas para estadias, taxas extras e cau\u00e7\u00f5es; Integra\u00e7\u00f5es com plataformas como Stripe, PayPal, MB Way ou Apple Pay. \ud83d\udcbc Reduz inadimpl\u00eancia e melhora o fluxo de caixa. \ud83c\udfe1 6. Sites pr\u00f3prios com reservas diretas (desintermedia\u00e7\u00e3o) Mais propriet\u00e1rios est\u00e3o investindo em websites profissionais para atrair reservas diretas: Design moderno e adaptado para convers\u00e3o; Ferramenta de reservas integrada com PMS\/Channel Manager; Otimiza\u00e7\u00e3o para SEO e campanhas de tr\u00e1fego pago (Google Ads, Meta Ads). \ud83d\udcc9 Menos comiss\u00f5es pagas a intermedi\u00e1rios. Mais controlo. \ud83c\udf0d 7. Sustentabilidade digital como diferencial Al\u00e9m da experi\u00eancia digital, o h\u00f3spede de 2025 valoriza pr\u00e1ticas sustent\u00e1veis: Documentos e manuais 100% digitais; Economia de energia e automa\u00e7\u00e3o de luzes\/climatiza\u00e7\u00e3o; Comunica\u00e7\u00e3o sobre pr\u00e1ticas ecol\u00f3gicas via app ou e-mail. \ud83c\udf31 Tecnologia e responsabilidade caminham juntas. \ud83d\ude80 Como a Crocodile Message ajuda a acompanhar essas tend\u00eancias? Na Crocodile Message, Lda, criamos solu\u00e7\u00f5es digitais sob medida para o setor de alojamento local, alinhadas \u00e0s \u00faltimas tend\u00eancias: PMS com automa\u00e7\u00e3o avan\u00e7ada Integra\u00e7\u00e3o completa com OTAs Websites otimizados para convers\u00e3o Marketing digital orientado a resultados Integra\u00e7\u00f5es com ferramentas de pagamento e gest\u00e3o inteligente Quer preparar o seu alojamento para o futuro?Fale connosco e descubra como a tecnologia pode transformar o seu neg\u00f3cio em 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/crocodilemessage.com\/en\/tendencias-digitais-no-mercado-de-alojamento-local-em-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Crocodile Message\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-07T07:49:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-21T15:16:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/crocodilemessage.com\/wp-content\/uploads\/2018\/09\/blog-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/crocodilemessage.com\\\/tendencias-digitais-no-mercado-de-alojamento-local-em-2025\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/crocodilemessage.com\\\/tendencias-digitais-no-mercado-de-alojamento-local-em-2025\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/crocodilemessage.com\\\/#\\\/schema\\\/person\\\/dd7264e68da1d3983c4c2e0a64dee3b6\"},\"headline\":\"Tend\u00eancias digitais no mercado de alojamento local em 2025\",\"datePublished\":\"2018-09-07T07:49:20+00:00\",\"dateModified\":\"2025-08-21T15:16:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/crocodilemessage.com\\\/tendencias-digitais-no-mercado-de-alojamento-local-em-2025\\\/\"},\"wordCount\":571,\"image\":{\"@id\":\"https:\\\/\\\/crocodilemessage.com\\\/tendencias-digitais-no-mercado-de-alojamento-local-em-2025\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/crocodilemessage.com\\\/wp-content\\\/uploads\\\/2018\\\/09\\\/blog-4.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/crocodilemessage.com\\\/tendencias-digitais-no-mercado-de-alojamento-local-em-2025\\\/\",\"url\":\"https:\\\/\\\/crocodilemessage.com\\\/tendencias-digitais-no-mercado-de-alojamento-local-em-2025\\\/\",\"name\":\"Tend\u00eancias digitais no mercado de alojamento local em 2025 - 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A transforma\u00e7\u00e3o digital, que j\u00e1 vinha acelerada, agora se torna indispens\u00e1vel para quem quer manter a competitividade, otimizar opera\u00e7\u00f5es e oferecer uma experi\u00eancia superior ao h\u00f3spede. Neste artigo, apresentamos as principais tend\u00eancias digitais que est\u00e3o moldando o futuro do turismo e do alojamento local. \ud83e\udde0 1. Automatiza\u00e7\u00e3o inteligente (al\u00e9m do b\u00e1sico) Em 2025, automatizar mensagens e reservas j\u00e1 \u00e9 o m\u00ednimo. As novas solu\u00e7\u00f5es v\u00e3o al\u00e9m, com: An\u00e1lise preditiva para prever sazonalidades e ajustar pre\u00e7os automaticamente; Automa\u00e7\u00e3o de marketing com base em comportamento do usu\u00e1rio; Workflows personalizados para cada tipo de h\u00f3spede (neg\u00f3cios, lazer, fam\u00edlia, etc.). \ud83d\udca1 Ferramentas como PMS integrados \u00e0 IA est\u00e3o se tornando padr\u00e3o. \ud83d\udd04 2. Integra\u00e7\u00e3o total com canais de venda (OTAs) A integra\u00e7\u00e3o com Channel Managers evoluiu. Agora, h\u00e1: Sincroniza\u00e7\u00e3o em tempo real de disponibilidade e tarifas; Gest\u00e3o centralizada de conte\u00fado (descri\u00e7\u00f5es, fotos, pol\u00edticas); Otimiza\u00e7\u00e3o din\u00e2mica com base em performance por canal. \u27a1\ufe0f Reduz o risco de overbooking e melhora o posicionamento nas OTAs. \ud83d\udcf1 3. Experi\u00eancia mobile-first para h\u00f3spedes A jornada do h\u00f3spede come\u00e7a (e muitas vezes termina) no celular. Em 2025, os alojamentos locais est\u00e3o adotando: Websites responsivos com motor de reservas pr\u00f3prio; Check-in\/check-out digital via smartphone; Guias interativos da propriedade e do destino via app ou QR Code. \ud83d\udcf2 Uma experi\u00eancia fluida e sem fric\u00e7\u00f5es gera mais avalia\u00e7\u00f5es positivas. \ud83e\udd16 4. Intelig\u00eancia Artificial na gest\u00e3o e atendimento A IA come\u00e7a a ser usada para: Atendimento autom\u00e1tico com chatbots multilingues; Sugest\u00f5es autom\u00e1ticas de upgrades ou servi\u00e7os extra; Recomenda\u00e7\u00f5es personalizadas com base em hist\u00f3rico e perfil do h\u00f3spede. \ud83e\udd16 Menos esfor\u00e7o manual, mais personaliza\u00e7\u00e3o. \ud83d\udcb3 5. Pagamentos digitais e autom\u00e1ticos Cada vez mais, os h\u00f3spedes esperam: Pagamentos online 100% seguros no momento da reserva; Cobran\u00e7as automatizadas para estadias, taxas extras e cau\u00e7\u00f5es; Integra\u00e7\u00f5es com plataformas como Stripe, PayPal, MB Way ou Apple Pay. \ud83d\udcbc Reduz inadimpl\u00eancia e melhora o fluxo de caixa. \ud83c\udfe1 6. Sites pr\u00f3prios com reservas diretas (desintermedia\u00e7\u00e3o) Mais propriet\u00e1rios est\u00e3o investindo em websites profissionais para atrair reservas diretas: Design moderno e adaptado para convers\u00e3o; Ferramenta de reservas integrada com PMS\/Channel Manager; Otimiza\u00e7\u00e3o para SEO e campanhas de tr\u00e1fego pago (Google Ads, Meta Ads). \ud83d\udcc9 Menos comiss\u00f5es pagas a intermedi\u00e1rios. Mais controlo. \ud83c\udf0d 7. Sustentabilidade digital como diferencial Al\u00e9m da experi\u00eancia digital, o h\u00f3spede de 2025 valoriza pr\u00e1ticas sustent\u00e1veis: Documentos e manuais 100% digitais; Economia de energia e automa\u00e7\u00e3o de luzes\/climatiza\u00e7\u00e3o; Comunica\u00e7\u00e3o sobre pr\u00e1ticas ecol\u00f3gicas via app ou e-mail. \ud83c\udf31 Tecnologia e responsabilidade caminham juntas. \ud83d\ude80 Como a Crocodile Message ajuda a acompanhar essas tend\u00eancias? 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